Description

This course will introduce you to the international sales negotiation process, outline the importance of pre-negotiation research, and explain why concession planning is essential to international sales negotiations. This course will then explore how to conduct pre-negotiations research by assessing the factors influencing buying decisions, determining the reason for a buyer’s interest in your product, and analyzing competitors to inform your concession planning. Finally, the course will outline how culture influences international sales negotiation, and why all of the above are key components when constructing an international sales negotiation plan.